Guide
What Should a Laboratory Equipment Website Include?
The pages, product data, documents and inquiry routes a laboratory equipment website needs, and which to prioritize first. A practical checklist.
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Guides for Lab Equipment Websites, Catalogs and eCommerce
Practical, vendor-neutral guides for laboratory equipment manufacturers, distributors and suppliers planning a new website, product catalog or B2B store.
Guide
How to Build a Product Catalog for Scientific Instruments
How to structure an online product catalog for scientific instruments: attributes, units, variants, documents, filters and SEO-friendly faceted navigation.
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Comparison
B2B eCommerce vs Request-a-Quote: Which Model Fits Your Equipment Business?
Should lab equipment be sold with online checkout or request-a-quote? When each model fits, and how to run checkout and quotes on one site.
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Guide
What Is a PunchOut Catalog? A Guide for Lab Supply Companies
What a PunchOut catalog is, how cXML and OCI work with SAP Ariba, Coupa and Jaggaer, and when lab equipment and reagent suppliers need one.
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Checklist
Lab Equipment Website Migration Checklist
A step-by-step checklist for moving a laboratory equipment website to a new platform without losing products, documents or search traffic.
Read the checklistFree: the Lab Equipment Website Checklist
48 points we check on every laboratory equipment website: navigation, product data, documents, quote routes, B2B buying, trust and SEO. Use it to audit your own site in 20 minutes.
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Make Your Scientific Products Easier to Find, Compare, and Buy.
Tell us about your equipment range, current website, and sales workflow. In a free 30-minute meeting we'll help you identify the right digital approach for your business.