An outdated, fragile site
The current platform is slow to update and hard to extend, and nobody wants to touch it.
Website Redesign & Migration
Laboratory Equipment Website Redesign & SEO-Safe Migration
Move from an outdated site to a maintainable platform without losing what already works. We migrate products, documents and pages, map every important URL with 301 redirects, and protect the search visibility your lab equipment website has built.
- Every important URL mapped
- Products and documents migrated with checks
- Old and new sites compared before launch
The problem
What usually holds equipment websites back
Fear of losing rankings
Years of category and product pages earn search traffic that a careless migration can lose.
Content scattered across systems
Products, PDFs and news live in different places with inconsistent naming.
What's included
How we deliver Website Redesign & Migration
Each project is scoped after discovery. These are the parts most projects of this kind include.
Content and URL inventory
A crawl of the current site listing every page, product, document and its traffic.
Keep, merge or retire
A decision per page so the new structure is cleaner without losing valuable content.
Product and document migration
Scripted migration with field mapping, spot checks and a validation report.
Redirect map
One-to-one 301 redirects from old URLs to their closest new equivalent.
Redesign on the new platform
New templates and design system, built with the migrated content in place.
Pre and post launch checks
Crawl comparison, broken link checks and Search Console monitoring after launch.
How to redesign a lab equipment website without losing search traffic
Most traffic losses after a redesign come from a handful of preventable mistakes: changed URLs without redirects, deleted pages that still earned links, and missing titles or descriptions. A careful migration plan addresses each of them.
Benchmark before you change anything
We crawl the current site and export traffic and ranking data from Search Console and analytics. That shows which product, category and document pages matter most, so they get the most care.
Keep URLs where you can, redirect where you cannot
Where the new structure allows, URLs stay the same. Every other important URL gets a one-to-one 301 redirect to its closest new equivalent, including PDF documents that other sites link to.
Carry over what search engines read
Titles, meta descriptions, headings, image alt text and structured data are migrated with the content, then improved where needed. The staging site is blocked from indexing until launch.
Watch closely after launch
After the switch we check redirects, crawl errors, sitemap processing and indexing daily at first. Issues are fixed while they are small. Many teams combine this with ongoing lab equipment SEO.
Deliverables
What you receive
- URL and content inventory
- Keep, merge or retire plan
- Migration scripts and validation report
- Redirect map
- Redesigned site on staging
- Post-launch monitoring report
Process
How the project runs
Timelines are agreed after discovery, once scope and data are clear.
- 01
Inventory
Crawl the current site and export products, documents and URLs with their traffic.
- 02
Plan
Decide what to keep, merge or retire, and design the new structure and templates.
- 03
Migrate and build
Scripted migration into the new site on staging, with redirects prepared.
- 04
Launch and monitor
Switch over, verify redirects and watch crawl and indexing reports closely.
FAQ
Questions about Website Redesign & Migration
Will we lose our Google rankings?
A migration always carries some risk. Careful URL mapping, redirects and monitoring reduce it, but nobody can guarantee rankings will stay the same.
Can you migrate thousands of products?
Yes. Large catalogs are migrated by script in batches, with spot checks and a validation report for each batch.
Do you migrate from Shopify to WooCommerce?
Yes. Products, variants, customers and orders can be moved, along with URL redirects for product and collection pages.
Can the old site stay live until launch?
Yes. The new site is built on staging, and the switch-over is planned for a low-traffic window.
Can you migrate from Magento, Shopify or an old custom CMS?
Yes. We have migrated stores and content sites between platforms, including Shopify to WooCommerce. The approach is the same: inventory, mapping, scripted migration, redirects and checks.
Related services
Often combined with
Scientific Website Design
Lab equipment website design built around your instrument range.
View service
Start a conversation
Let's Talk About Your Website Redesign & Migration Project.
Book a free 30-minute meeting. We'll look at your current website and product range, and outline a practical approach, scope and next steps.