Orders still arrive by email
Customers send spreadsheets and PDFs, and your team re-keys every line into the ERP.
Lab Equipment eCommerce
Laboratory Equipment & Lab Supplies eCommerce for B2B Buyers
Sell lab equipment, consumables and reagents online the way laboratories actually buy. Institutional accounts with contract pricing, PunchOut catalogs for e-procurement, quote requests for configured instruments, and PO checkout with approvals.
- Account and tier pricing
- Quote and checkout in one site
- Repeat ordering for consumables
The problem
What usually holds equipment websites back
One price list for everyone
Distributors, institutions and direct customers need different pricing and terms.
Checkout does not fit instruments
Consumables can be bought online, but configured systems still need a quote.
What's included
How we deliver Lab Equipment eCommerce
Each project is scoped after discovery. These are the parts most projects of this kind include.
Customer accounts and roles
Buyers, approvers and administrators per organization, with their own addresses and order history.
Account-based pricing
Price lists, tiers and contract pricing shown only to the right logged-in customers.
Request-a-quote workflow
A multi-product quote list for instruments, with options, quantities and application notes.
Quick and repeat ordering
Order by catalog number, upload a CSV, or reorder from saved lists and past orders.
Approvals and purchase orders
Optional approval steps, PO references and payment on account alongside card payments.
PunchOut catalogs
cXML or OCI PunchOut so institutional buyers can order from your catalog inside their e-procurement system.
What B2B eCommerce for lab equipment and lab supplies must handle
A standard online store is built for one person paying by card. Laboratory purchasing works differently: a researcher chooses the product, an approver signs off, and the order is placed through a purchasing system against a budget or grant. Lab supply eCommerce has to support that whole chain.
PunchOut catalogs for e-procurement
Universities, hospitals and pharmaceutical companies often buy through e-procurement platforms such as SAP Ariba, Coupa or Jaggaer. A PunchOut catalog (cXML or OCI) lets their buyers shop your site at contract prices and return the cart to their own system for approval. We build this as part of ERP, CRM and PunchOut integration, set up with each customer's procurement team.
Institutional accounts and approvals
Company and university accounts with departments, labs and user roles. Buyers can add purchase order numbers, grant or project codes, ship-to buildings and rooms, and tax-exempt certificates, while approvers review orders before they are placed.
Documents at the point of purchase
Safety data sheets on every product, certificates of analysis searchable by lot number, and technical datasheets beside the Add to Cart button. Procurement teams often need these before they can approve an order.
Restricted, hazardous and cold-chain products
Some reagents need customer verification, hazmat-aware shipping or temperature-controlled delivery. Rules for these products are set once, so the checkout only offers compliant shipping options.
Checkout and quotes in one site
Consumables can be bought directly, while configured instruments go through a quote. Buyers can mix both in one visit, and every quote request reaches your team with SKUs, options and quantities attached.
Deliverables
What you receive
- B2B account and role model
- Pricing and tax rules
- Quote and checkout flows
- Customer portal
- Payment gateway setup
- Order data export or integration
Process
How the project runs
Timelines are agreed after discovery, once scope and data are clear.
- 01
Commercial rules
Customer types, pricing logic, terms, tax and which products are buyable or quote-only.
- 02
Journey design
Account, quick-order, quote and approval flows designed and tested with real product examples.
- 03
Build and payments
Store, portal and payment gateways configured on staging, with test orders end to end.
- 04
Pilot and launch
Launch with a group of existing customers first, then open to all accounts.
FAQ
Questions about Lab Equipment eCommerce
Can some products be bought online and others quoted?
Yes. Each product or category can be set to checkout, quote-only or both. Buyers can mix them in one visit.
Can customers see their own pricing?
Yes. Pricing is tied to the customer account, so each organization sees its agreed prices after logging in.
Which payment providers can you set up?
Card and wallet payments through providers such as Stripe, PayPal, Square and Klarna, plus invoice or account terms where you offer them.
Can orders go straight into our ERP?
Often, yes. If your ERP has an API or accepts file imports, orders can be sent automatically. We confirm this during discovery.
Can you build a PunchOut catalog for our lab supply store?
Yes. We build PunchOut support (cXML or OCI) and configure connections with each customer's e-procurement system. Every connection is tested with that customer's procurement team before go-live.
Can customers download SDS and CoA documents?
Yes. Safety data sheets can sit on every product page, and certificates of analysis can be searched by catalog number and lot number.
Related services
Often combined with
ERP, CRM & PunchOut Integration
Connect ERP, PIM, CRM and e-procurement systems to your site.
View service
Scientific Website Design
Lab equipment website design built around your instrument range.
View serviceStart a conversation
Let's Talk About Your Lab Equipment eCommerce Project.
Book a free 30-minute meeting. We'll look at your current website and product range, and outline a practical approach, scope and next steps.